Marketing Resources
Internal Marketing
By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing.
Merchant: eBooks
Marketing Automation
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers?the lifeblood of every business?than ever before.
Merchant: eBooks
Human Resource Management in Sport and Recreation - 2nd Edition
The second edition of this ground-breaking text continues to guide students toward a greater understanding of human resource management in the sport and recreation environment.
Merchant: Online Sports
Marketing Hospitality, Third Edition
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry.
Merchant: eBooks