Marketing Resources
Anatomy of a Business Plan
The bestselling Anatomy of a Business Plan is now available as a downloadable eBook, complete with linked table of contents and index. An additional benefit is a full-bodied business plan marketing and financial resource section with multiple hyperlinks to Internet resources.
Merchant: eBooks
2005 Songwriters Market - The #1 Resource for Marketing Your Music - Music Book
2005 Songwriters Market - The #1 Resource for Marketing Your Music Music Book; 466 pages
Merchant: MusicNotes
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998.
Merchant: eBooks
E-commerce Relationship Marketing
E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface.
Merchant: eBooks
Marketing Management
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service.
Merchant: eBooks
Marketing
"Marketing: The Basics" is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.
Merchant: eBooks